Welcome to RadioPlay B2B

RadioPlay is the digital platform for Bauer Media audio content in Sweden, Denmark, and Norway. Digital audio is a unique environment for digital advertising and this site gives an overview of possibilities and formats for advertising and branded content.

Advertising opportunities

Our listeners bring their favorite radio stations and podcasts with them and you will reach them in their daily lives both at home, on the run or at work.

Our digital advertising network has low noise and high impact with over 97% listening through rate on audio adverts.

In addition to advertising, Branded content enable our partners to promote their brands in an editorial environment with trustworthy ambassadors and custom made campaigns.

Ad Format Specifications

Listen through rate - audio ads